This is one of our favourite projects. It is incredible for us to be part of this pitch because we feel very good working with luxury brands. In short, LOEWE Perfumes was looking for a good agency to give its incredible brand.
We start by understanding the look of the brand. We create design ecosystems with some of the most famous LOEWE perfumes. And based on the difference (target, style, design) of each perfume and its personality, we represent each of them on social networks.
Through Instagram you can find and buy luxury products, that is why we think that the best way to interact with our customers is by making a space in the feed for each product, developing its feeling and essence.
Instagram stories.
Animated posts.
In addition, we have created special editions for LGTBQ+ community (On air on june/july for pride months), Christmas campaign look and feel and the E-commerce landing page.
Craft styling.
LGTBQ+ Pride.
Christmas.
Finally, we won the account and now LOEWE is a new Ogilvy's client.
